Search for dissertations about: "music business"
Showing result 1 - 5 of 15 swedish dissertations containing the words music business.
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1. Exploring the online music market : consumer characteristics and value perceptions
Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE
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2. Reluctantly Virtual : Modelling Copyright Industry Dynamics
Abstract : During the evolution of the music industry, developments in the media environment have required music firms to adapt in order to survive. Changes in broadcast radio programming during the 1950s; the Compact Cassette during the 1970s; and the deregulation of media ownership during the 1990s are all examples of changes which have heavily affected the music industry. READ MORE
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3. Antecendents of intention to use mobile music services : a study among Swedish consumers
Abstract : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. READ MORE
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4. Immaterial matters : strategic mode and the management of intangibles
Abstract : This thesis focuses on the strategic management of intangibles. It is composed of five articles and addresses two fundamental questions in strategic marketing: first, how to achieve market success; and second, how to manage intangibles. READ MORE
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5. Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities
Abstract : Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims for coordination and consistency of communication. READ MORE
