Search for dissertations about: "music marketing"

Found 5 swedish dissertations containing the words music marketing.

  2. 1. Exploring the online music market : consumer characteristics and value perceptions

    Author : Maria Styvén; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE

  4. 2. Antecendents of intention to use mobile music services : a study among Swedish consumers

    Author : Thong Bui; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. READ MORE

  5. 3. Immaterial matters : strategic mode and the management of intangibles

    Author : Jean-Paul Berthon; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This thesis focuses on the strategic management of intangibles. It is composed of five articles and addresses two fundamental questions in strategic marketing: first, how to achieve market success; and second, how to manage intangibles. READ MORE

  6. 4. How technology is evolving in-store shopping behaviors: Evidence from the field

    Author : Philip Ahlbom; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. READ MORE

  7. 5. Tensions of extensions : adverse effects of brand extension within consumer relationships

    Author : Henrik Sjödin; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Imagine how you would react if you learned that your favorite singer was recording new music in a style far from that which you have come to love. Perhaps you would disapprove. Then you might react like many Porsche consumers did when they learned that “their” brand would start producing sports utility vehicles. They are not without peers. READ MORE