Search for dissertations about: "national branding"

Showing result 1 - 5 of 13 swedish dissertations containing the words national branding.

2. 1. Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism

   Author : Magdalena Kania-Lundholm; Vessela Misheva; Simon Lindgren; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; nationalism; patriotism; nation branding; nation re-branding; cyberspace; Poland; post-socialist transformation; cultural national intimacy; Sociologi; Sociology;

   Abstract : The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. READ MORE

4. 2. Imagineering Place : The Branding of Five Chinese Mega-Cities

   Author : Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

   Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE

5. 3. International Branding and Rebranding in Cross-Border Acquisitions

   Author : Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Abstract : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. READ MORE

6. 4. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

   Author : Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
   Keywords : Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

   Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE

7. 5. Fatherhood Images and Ideals : Transforming, Circulating, and Responding to the Swedish Dads Photo Exhibition

   Author : Sarah Jane Mitchell; Anette Wickström; Johanna Sjöberg; Allan Westerling; Helena Wahlström Henriksson; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Fatherhood; Childhood; Parenthood; Photo exhibitions; Swedish Dads; Swedish Institute; Visual culture; Nation branding; Faderskap; Barndom; Föräldraskap; Fotoutställningar; Swedish Dads; Svenska Institutet; Visuell kultur; Nation branding;

   Abstract : Between 2016 and 2019, the Swedish state – via the Swedish Institute and Swedish embassies – circulated the ‘Swedish Dads’ photo exhibition to 54 countries. The exhibition was based on a photobook by the same name and featured photographs of Swedish fathers on parental leave with their children. READ MORE