Search for dissertations about: "natural language processing naturlig språkbearbetning ."

Found 1 swedish dissertation containing the words natural language processing naturlig språkbearbetning ..

2. 1. Creating market knowledge from big data: Artificial intelligence and human resources

   Author : Jeannette Paschen; Esmail Salehi-Sangari; Stefanie Paluch; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market knowledge; insights; big data; artificial intelligence; resource-based theory; resources; capabilities; machine learning; natural language processing; Marknadskunskap; insikter; big data; artificiell intelligens; resursbaserad teori; resurser; kapacitet; machine learning maskininlärning ; natural language processing naturlig språkbearbetning .; Industriell ekonomi och organisation; Industrial Economics and Management;

   Abstract : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. READ MORE