Search for dissertations about: "netnographic"

Showing result 1 - 5 of 10 swedish dissertations containing the word netnographic.

  2. 1. Experiences, networks and uncertainty : parenting a child who uses a cochlear implant

    Author : Liz Adams Lyngbäck; Anders Gustavsson; Gunnar Karlsson; Patrick Kermit; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; parenting; parents; cochlear implant; first-person perspective; lifeworld; netnographic; everyday life; orientation; deaf; disability; sign language; allyship; social literacy; pedagogik; Education;

    Abstract : The aim of this dissertation project is to describe the ways people experience parenting a deaf child who uses a cochlear implant. Within a framework of social science studies of disability this is done by combining approaches using ethnographic and netnographic methods of participant observation with an interview study. READ MORE

  4. 2. The Force of Social Media : Rethinking the social and spatial contexts in entrepreneurship

    Author : Josefina Jonsson; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The aim in this thesis is to develop an understanding of how social media influences the social and spatial contexts in entrepreneurial processes. Social media has transformed the way in which individuals interact, communicate, and experience contemporary society, which in turn may have implications for entrepreneurship. READ MORE

  5. 3. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

    Author : Christofer Pihl; Göteborg University Business and Law School of Economics; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE

  6. 4. The Way Brands Work: Consumers' understanding of the creation and usage of brands

    Author : Jon Bertilsson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; cynicism; status positions; brands; Consumers; understanding; micro level interactions; construction; social structure; content;

    Abstract : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. READ MORE

  7. 5. Equity Crowdfunding: What about the Crowd?

    Author : Camilla Civardi; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Behavioural finance; Start-up; Equity crowdfunding; Shareholder activism; Investment Motivation; Investment Behaviour; Investment Satisfaction; Entrepreneurial finance; early stage financing;

    Abstract : This thesis is about equity crowdfunding (ECF), and the crowd that makes its existence possible. ECF is a financing method for start-ups and firms that need equity capital to grow their businesses. During an “equity crowdfunding campaign”, entrepreneurs raise funds from a diverse crowd on an online platform, offering shares in return. READ MORE