Search for dissertations about: "objectives of marketing strategies"

Found 5 swedish dissertations containing the words objectives of marketing strategies.

  2. 1. Buying behavior and long-term relationships in the metal mining industry : case studies of capital equipment buying

    Author : Cristina Sales Baptista; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This thesis deals with industrial buying behavior and long-term relationships in the metal mining industry. The mining environment is increasingly competitive as a result of globalization, deregulation and privatization, technological improvements, and eco-sensitivity. READ MORE

  4. 2. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers

    Author : Julie Sorensen; Maria Emmelin; Hans Stenlund; John May; Peter Lundqvist; Umeå universitet; []
    Keywords : social marketing; behavior models; roll-over protective structures; tractor overturns; farm safety; occupational health; safety intervention; retrofitting incentives; health campaigns; intervention evaluation; epidemiologi; Epidemiology;

    Abstract : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. READ MORE

  5. 3. Challenging consistency : effects of brand-incongruent communications

    Author : Fredrik Törn; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. READ MORE

  6. 4. Understanding crop and farm management : links to farm characteristics, productivity, biodiversity, marketing channels and perceptions of climate change

    Author : Raj Chongtham Iman; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES;

    Abstract : Agriculture faces challenges in meeting rising demand for food, feed, fibre and fuel while coping with pressure from globalisation, limited natural resources and climate change. Farmers will choose management practices based on their goals and available resources and these practices will influence farm performance. READ MORE

  7. 5. Visual Management - on Communication in Product Development Organizations

    Author : Ludvig Lindlöf; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Product development management; Boundary object; Visual management; Information processing capability; Task communication;

    Abstract : Product development implies a need for information processing capability due to its uncertain and ambiguous nature. Uncertainty is troublesome as it limits an organization’s ability to plan for, and make decisions about, the activities that need to be made in order to reach the objectives of the organization. READ MORE