Search for dissertations about: "offering"

Showing result 1 - 5 of 451 swedish dissertations containing the word offering.

  1. 1. Enhancing the Industrial Service Offering : New Requirements on Content and Processes

    Author : Christian Kowalkowski; Staffan Brege; Per-Olof Brehmer; Lars Witell; Linköpings universitet; []
    Keywords : ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; Bundling; Customer relationships; Process interfaces; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Abstract : The overall purpose of this thesis is to describe and analyse how capital goods manufacturers can enhance their industrial service offering.The theoretical basis of this research is found in services marketing, recognising co-creation of value, that the service process is an open production system and that the customer determines value as the manufacturer can only offer value propositions. READ MORE

  2. 2. The Gazelle in Ancient Egyptian Art : Image and Meaning

    Author : Åsa Strandberg; Lana Troy; Lise Manniche; Uppsala universitet; []
    Keywords : HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; gazelle; Egyptian art; Egyptian religion; hunt; offering; desert fauna; Heb Sed; Hathor; Solar Eye; Egyptology; Egyptologi; Egyptology; egyptologi;

    Abstract : This thesis establishes the basic images of the gazelle in ancient Egyptian art and their meaning. A chronological overview of the categories of material featuring gazelle images is presented as a background to an interpretation. An introduction and review of the characteristics of the gazelle in the wild are presented in Chapters 1-2. READ MORE

  3. 3. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Author : Patrick L Sweet; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

  4. 4. On Customer Value : A Study of the IT Supplier Atea and Three of its Customers

    Author : Sarah Wikner; Sarah Serbin Wikner; Högskolan i Jönköping; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer value; selection process; offering content; offering process; Business studies; Företagsekonomi; customer value; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP;

    Abstract : .... READ MORE

  5. 5. Circling Concepts : A Critical Archaeological Analysis of the Notion of Stone Circles as Sami Offering Sites

    Author : Marte Spangen; Anders Andrén; Bjørnar Olsen; Aleks Pluskowski; Stockholms universitet; []
    Keywords : HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; Sami circular offering sites; northern Norway; Middle Ages; early modern period; history of archaeology; rituals; religion; osteoarchaeology; cultural heritage; authorised heritage discourse; neo-shamanism; rites and rights; socio-politics; emotional hegemony; materiality; arkeologi; Archaeology;

    Abstract : The thesis discusses a category of cultural heritage that has been labelled "Sami circular offering sites", aiming to establish some basic facts about their origin, distribution and use, as well as their cultural and socio-political context and influence. The stone enclosures in question have been interpreted as Sami offering sites since the mid-19th century, but a discourse analysis of the research history indicates that this may have been based on a scholarly hypothesis rather than ethnographic or archaeological evidence. READ MORE