Search for dissertations about: "one to one marketing"

Showing result 1 - 5 of 124 swedish dissertations containing the words one to one marketing.

  1. 1. E-marketing and customer perceived value in travel and tourism

    University dissertation from Östersund : Mittuniversitetet. Etour

    Author : Maria Lexhagen; Mittuniversitetet.; Göteborgs universitet.; Gothenburg University.; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; marketing;

    Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

  2. 2. From Marketing to, to Marketing with Consumers

    University dissertation from Uppsala : Department of Business Studies

    Author : Jimmie Röndell; Uppsala universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. READ MORE

  3. 3. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    University dissertation from Uppsala : Företagsekonomiska institutionen

    Author : Mikael Gidhagen; Uppsala universitet.; [2002]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE

  4. 4. Industrial marketing communication A (r)evolutionary journey from marketplace to marketspace

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Tim Foster; Luleå tekniska universitet.; [2006]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE

  5. 5. Three Faces of Diversity Rhetoric Managerialization, marketing and ambiguity

    University dissertation from Stockholm : Department of Sociology, Stockholm University

    Author : Alejandro Leiva; Stockholms universitet.; [2019]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Diversity; diversity rhetoric; consultants; law; managerialization; ambiguity; marketing; Sociology; sociologi;

    Abstract : Over the past decades, the language of diversity management has spread from the US to many parts of the world, including Sweden, where it emerged in the mid 1990’s. Consisting of three papers, this thesis contributes to the field of critical diversity studies by examining the multifaceted character of diversity rhetoric among Swedish diversity consultants. READ MORE