Search for dissertations about: "one to one marketing"

Showing result 6 - 10 of 170 swedish dissertations containing the words one to one marketing.

2. 6. Three Faces of Diversity Rhetoric : Managerialization, marketing and ambiguity

   Author : Alejandro Leiva; Jens Rydgren; Ellen Berrey; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Diversity; diversity rhetoric; consultants; law; managerialization; ambiguity; marketing; Sociology; sociologi;

   Abstract : Over the past decades, the language of diversity management has spread from the US to many parts of the world, including Sweden, where it emerged in the mid 1990’s. Consisting of three papers, this thesis contributes to the field of critical diversity studies by examining the multifaceted character of diversity rhetoric among Swedish diversity consultants. READ MORE

4. 7. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

   Author : Caitlin Ferreira; Esmail Salehi-Sangari; Julie S. Tinson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial marketing; hybrid entrepreneurship; experiential learning theory; self-determination theory; venture development; motivations; strategic orientation; brand equity; growth strategy; comfort entrepreneur; Industrial Marketing; Industriell marknadsföring;

   Abstract : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. READ MORE

5. 8. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

6. 9. Apps in the U-space : From mobile to ubiquitous marketing

   Author : John Bredican; Esmail Salehi-Sangari; Frauke Mattson Thomson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mobile applications; smart mobile devices; U- commerce; mobile value creation; Företagsekonomi; Business Studies;

   Abstract : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. READ MORE

7. 10. Social Marketing through Events

   Author : Henrik Jutbring; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

   Abstract : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. READ MORE