Search for dissertations about: "one-to-one marketing"

Found 1 swedish dissertation containing the words one-to-one marketing.

2. 1. Individual Information Adaptation Based on Content Description

   Author : Erik Oskar Wallin; KTH; []
   Keywords : metadata; semantic web; personalization; information adaptation; one-to-one marketing; evaluation; optimization; personification; customization; individualization; internet; content filtering; automation;

   Abstract : Today’s increasing information supply raises the needfor more effective and automated information processing whereindividual information adaptation (personalization) is onepossible solution. Earlier computer systems for personalizationlacked the ability to easily define and measure theeffectiveness of personalization efforts. READ MORE