Search for dissertations about: "online business"

Showing result 1 - 5 of 219 swedish dissertations containing the words online business.

2. 1. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

   Author : Anita Radón; Per Olof Berg; Miriam Salzer-Mörling; Micael Dahlén; Lars Strannegård; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Abstract : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. READ MORE

4. 2. Online brand relationship building : Asia pacific perspectives

   Author : Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

   Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE

5. 3. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

   Author : Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE

6. 4. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship

   Author : Aswo Safari; Amjad Hadjikhani; Rudolf Sinkovics; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Uncertainty; Trust; Commitment; Consumer foreign online purchasing; Relationship;

   Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE

7. 5. Improving E-Business Design through Business Model Analysis

   Author : Tharaka Ilayperuma; Paul Johannesson; William Song; Stockholms universitet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; E-Business Applications; Business Models; Business Model Ontologies; Goal-aligned Business Models; Business Collaborations; E-Service Design; Computer and systems science; Data- och systemvetenskap; datorteknik; Computer Systems;

   Abstract : To a rapidly increasing degree, traditional organizational structures evolve in large parts of the world towards online business using modern Information and Communication Technology (ICT) capabilities. For efficient applications of inter-organizational information systems, the alignment between business and ICT is a key factor. READ MORE