Search for dissertations about: "online consumer behavior"

Showing result 1 - 5 of 9 swedish dissertations containing the words online consumer behavior.

  2. 1. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship

    Author : Aswo Safari; Amjad Hadjikhani; Rudolf Sinkovics; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Uncertainty; Trust; Commitment; Consumer foreign online purchasing; Relationship;

    Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE

  4. 2. Doing Things in Relation to Machines : Studies on Online Interactivity

    Author : Anders Olof Larsson; Pär Ågerfalk; Stefan Hrastinski; Else Nygren; Mark Aakhus; Uppsala universitet; []
    Keywords : ;

    Abstract : The Internet is often discussed in conjunction with various notions of interactivity. Recently, conceptualizations of a “Web 2.0″, mainly focusing on harnessing user-generated content, have grown increasingly common in both public discourse and among researchers interested in the continued growth and transformation of the Internet. READ MORE

  5. 3. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

    Author : Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE

  6. 4. Understanding Consumer Choices in Multichannel Retailing

    Author : Svetlana Kolesova; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The growth of multichannel retailing has demonstrated the need for retailers to ensure a deep understanding of how consumer choices differ across online and offline channels. To guide and accommodate changing consumer needs, retailers must reconsider their strategies in a way that fits the contemporary multichannel environment and is grounded in insights about consumers. READ MORE

  7. 5. Deal of the day : an assessment of a new form of sales promotion

    Author : Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; KTH; []
    Keywords : deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

    Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE