Search for dissertations about: "online media"

Showing result 11 - 15 of 178 swedish dissertations containing the words online media.

  2. 11. Media Convergence and Digital News Services : adding value for producers and consumers

    Author : Ester Appelgren; Nils Enlund; Robert Picard; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media convergence; newspaper production; online newspaper;

    Abstract : In this thesis, media convergence strategies and added value of digital news services are investigated, focusing on the newspaper industry and it’s audience. Convergence implies that previously unalike areas come together, approaching a common goal. A subordinate concept of convergence, i.e. READ MORE

  4. 12. Online news behavior

    Author : Adam Åbonde Garke; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Technological developments in the last decades have fundamentally transformed the news industry and the way citizens interact with media. Personal computers and smartphones abound, and internet has become the most common way citizens access news. READ MORE

  5. 13. Challenging Normative Beauty Ideals by Undressing Online? Body Acceptance, Identity Politics and Construction of Non-normativity : A Multimodal Critical Discourse Analysis

    Author : Cansu Elmadagli; David Machin; Marc Etienne Lafrance; Åsa Kroon; Jane Mulderrig; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Body positivity; self-acceptance; identity politics; online social movements; non-normativity; multimodal critical discourse analysis;

    Abstract : This thesis is concerned with the problematics of contemporary identity politics of body acceptance as situated in the visibility logics of digital media. It examines how seemingly progressive narratives of body-acceptance can rely on normative discourses and dominant ideologies. READ MORE

  6. 14. Digital Marketing Strategy : B2B and Stakeholders Communication

    Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  7. 15. Targeting Children Online : Young internet users and producers in the commercial media environment

    Author : Carolina Martinez; Medie- och kommunikationsvetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Abstract : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. READ MORE