Search for dissertations about: "online offline shopping"
Found 3 swedish dissertations containing the words online offline shopping.
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1. Understanding the effects of retailer attributes on customer responses in online grocery retailing
Abstract : Online grocery shopping is gaining importance for both customers and retailers. Retailers have recognized the importance of online grocery as an extension of their existing business model, serving as drivers for their marketing and growth strategies. READ MORE
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2. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing
Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE
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3. Re-creating processes : when Internet came to the mail order company
Abstract : The subject of this thesis is the implementation of e-commerce as a technical and commercial strategy of a mail order company. The study is longitudinal and mainly performed with interviews and observations during 2001 and 2009. I have analyzed the material with the help of translation theory and with an emphasis on Callon (1986). READ MORE