Search for dissertations about: "personal marketing"

Showing result 1 - 5 of 34 swedish dissertations containing the words personal marketing.

  2. 1. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace

    Author : Tim Foster; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE

  4. 2. Personal selling and relationships : a review and explorative essay

    Author : Lars Bäckström; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The overall scope of this doctoral thesis is focusing on selling. The thesis contains two studies; Study A is a synopsis of a licentiate thesis published in 2002, while Study B contains three journal articles. Study A examined industrial selling in Swedish manufacturing small and medium-sized enterprises (SMEs). READ MORE

  5. 3. The Internet and international marketing in small firms

    Author : Linda Svensson; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : With the globalization of markets, small firms have become increasingly visible and new opportunities have opened up for them in the international arena. According to several researchers, the Internet can provide a low- cost "gateway" to international markets. READ MORE

  6. 4. Apps in the U-space : From mobile to ubiquitous marketing

    Author : John Bredican; Esmail Salehi-Sangari; Frauke Mattson Thomson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mobile applications; smart mobile devices; U- commerce; mobile value creation; Företagsekonomi; Business Studies;

    Abstract : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. READ MORE

  7. 5. Drivers to and barriers against sustainable consumption : exploring the role of consumer anticipated emotions in the context of consumer adoption of alternative fuel vehicles

    Author : Zeinab Rezvani; Johan Jansson; Maria Bengtsson; Patrick De Pelsmacker; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer behavior; sustainable consumption; anticipated emotion; moral norm; attitudes; electric vehicles; alternative fuel vehicles; marketing; marknadsföring;

    Abstract : With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. READ MORE