Search for dissertations about: "personal selling thesis"
Showing result 1 - 5 of 9 swedish dissertations containing the words personal selling thesis.
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1. Industrial selling : case studies of Swedish manufacturing small and medium sized enterprises
Abstract : The research problem in this thesis has been formulated as: How can industrial selling performed by Swedish manufacturing small and medium-sized enterprises in the different selling situations be characterized? The research problem has been further developed in forms of three research questions dealing with selling activities, individuals involved in selling, and selling processes in the different selling situations. The selling situations included are; new selling task, modified selling task and routine selling task. READ MORE
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2. Personal selling and relationships : a review and explorative essay
Abstract : The overall scope of this doctoral thesis is focusing on selling. The thesis contains two studies; Study A is a synopsis of a licentiate thesis published in 2002, while Study B contains three journal articles. Study A examined industrial selling in Swedish manufacturing small and medium-sized enterprises (SMEs). READ MORE
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3. "Take a Taste" : Selling Isak Dinesen's Seven Gothic Tales in 1934
Abstract : This study explores the marketability of Isak Dinesen's Seven Gothic Tales, published in the US in 1934. The term marketability is used to refer to the book as a potentially desirable object for sale on the market, successfully promoted by the Book-of-the-Month-Club whose members were intent on educating themselves and refining their taste. READ MORE
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4. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace
Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE
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5. Buyers and Sellers on the Stockholm Housing Market
Abstract : Buying and selling housing is for most a very important event that can strongly affect their financial situation. At the same time homes are recognized as places with great importance above and beyond financial matters and in everyday talk and in the previous literature homes are described as safe-havens, status symbols, influencing networks of friends and acquaintances, canvasses for projecting identity, tied to gentrification, segregation and much more. READ MORE