Search for dissertations about: "place branding"

Showing result 1 - 5 of 15 swedish dissertations containing the words place branding.

  1. 1. Imagineering Place The Branding of Five Chinese Mega-Cities

    University dissertation from Stockholm : Stockholm Business School, Stockholm University

    Author : Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; [2017]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; Business Administration; företagsekonomi;

    Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE

  2. 2. Geographies of Place Branding Researching through small and medium sized cities

    University dissertation from Stockholm : Department of Human Geography, Stockholm University

    Author : Ida Andersson; Brita Hermelin; Gunnel Forsberg; Andy Pike; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography;

    Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE

  3. 3. Geographies of Place Branding Researching through small and medium sized cities

    University dissertation from Stockholm : Department of Human Geography, Stockholm University

    Author : Ida Andersson; Brita Hermelin; Gunnel Forsberg; Andy Pike; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography;

    Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE

  4. 4. The Political Dimension of Place Branding

    University dissertation from Stockholm Business School, Stockholm University

    Author : Andrea Lucarelli; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; politics; ecology; place branding; policy; positioning; ideology; biopolitical; complexity; spatio-temporal;

    Abstract : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. READ MORE

  5. 5. The Political Dimension of Place Branding

    University dissertation from Stockholm : Stockholm Business School, Stockholm University

    Author : Andrea Lucarelli; Per Olof Berg; Jacob Östberg; Martin Kornberger; Dominique Bouchet; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; politics; ecology; place branding; policy; positioning; ideology; biopolitical; complexity; spatio-temporal; Business Administration; företagsekonomi;

    Abstract : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. READ MORE