Search for dissertations about: "place branding"

Showing result 1 - 5 of 11 swedish dissertations containing the words place branding.

  1. 1. Geographies of Place Branding Researching through small and medium sized cities

    University dissertation from Stockholm : Department of Human Geography, Stockholm University

    Author : Ida Andersson; Stockholms universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography; place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; Place branding;

    Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE

  2. 2. Imagineering Place The Branding of Five Chinese Mega-Cities

    University dissertation from Stockholm : Stockholm Business School, Stockholm University

    Author : Emma Björner; Stockholms universitet.; [2017]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; Business Administration; företagsekonomi;

    Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE

  3. 3. The Political Dimension of Place Branding

    University dissertation from Stockholm : Stockholm Business School, Stockholm University

    Author : Andrea Lucarelli; Stockholms universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Administration; företagsekonomi; politics; ecology; place branding; policy; positioning; ideology; biopolitical; complexity; spatio-temporal;

    Abstract : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. READ MORE

  4. 4. A place apart? Debating landscapes and identities in the Shetland Islands

    University dissertation from Stockholm : Acta Universitatis Stockholmiensis

    Author : Charlotta Malm; Stockholms universitet.; [2013]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Shetland Islands; landscape; identity; devolution; Scottish Natural Heritage SNH ; place branding; land use planning; northness; island studies; cultural and geographical location; Human Geography; kulturgeografi;

    Abstract : Based around the concepts of landscape and identity, this thesis examines several contemporary debates in the Shetland Islands with a view to finding out more about where people in this group of islands currently ‘are’ in terms of their geographical and cultural location, from both a local and non-local perspective.Drawing on a multi-method approach, including textual analysis, participant observation and semi-structured interviews, the study points to the often complex and contentious relationship between power structures and notions of local versus national interests, particularly in the areas of landscape management and nature conservation. READ MORE

  5. 5. Re-Branding A Nation Online Discourses on Polish Nationalism and Patriotism

    University dissertation from Uppsala : Sociologiska institutionen, Uppsala universitet

    Author : Magdalena Kania-Lundholm; Uppsala universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; nationalism; patriotism; nation branding; nation re-branding; cyberspace; Poland; post-socialist transformation; cultural national intimacy; Sociologi; Sociology;

    Abstract : The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. READ MORE