Search for dissertations about: "place branding"
Showing result 6 - 10 of 18 swedish dissertations containing the words place branding.
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6. A place apart? : Debating landscapes and identities in the Shetland Islands
Abstract : Based around the concepts of landscape and identity, this thesis examines several contemporary debates in the Shetland Islands with a view to finding out more about where people in this group of islands currently ‘are’ in terms of their geographical and cultural location, from both a local and non-local perspective.Drawing on a multi-method approach, including textual analysis, participant observation and semi-structured interviews, the study points to the often complex and contentious relationship between power structures and notions of local versus national interests, particularly in the areas of landscape management and nature conservation. READ MORE
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7. Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism
Abstract : The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. READ MORE
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8. Unpacking Employer Branding in the Information Technology Industry
Abstract : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). READ MORE
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9. Inclusive place branding – What it is and how to progress towards it
Abstract : Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. READ MORE
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10. A marketing design approach to destination development
Abstract : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. READ MORE