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Showing result 1 - 5 of 3105 swedish dissertations matching the above criteria.

  1. 1. Through the Looking Glass : An Identity-Based View of Place Branding

    Author : Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

    Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE

  2. 2. Communicating Place : Methods for Understanding Children's Experience of Place

    Author : Sofia Cele; Lia Karsten; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; children; place; interviews; photography; drawings; walks; communication; qualitative methods; Sweden; England; interactive; abstract; concrete; Human geography; Kulturgeografi;

    Abstract : This dissertation explores how children communicate their experiences of place. It focuses on the qualitative methods of group interviews, walks, drawings and photographs, and asks how children communicate different aspects of place. READ MORE

  3. 3. Becoming-place : (Re)conceptualising friluftsliv in the Swedish physical education and health curriculum

    Author : Jonas Mikaels; Suzanne Lundvalll; Erik Backman; Chris Loynes; Gymnastik- och idrottshögskolan; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relational materialism; place; curriculum; friluftsliv; Deleuze; Samhällsvetenskap Humaniora; Social Sciences Humanities;

    Abstract : This thesis aims to critically examine taken for granted assumptions underpinning friluftsliv and outdoor education as a learning area in the curriculum, and to explore the educational potential of a place-responsive pedagogy. A growing body of critical research in outdoor studies suggest that there has been a discursive shift away from an activity-based personal and social development discourse, in favour of more critical awareness in outdoor education research. READ MORE

  4. 4. Place matters : understanding the role of place in entrepreneurial ecosystems

    Author : Mary Kathleen Fitzpatrick Burke; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This thesis consists of four papers and an introductory chapter. Drawing on sociological theories of place, this thesis contextualises how entrepreneurial ecosystems (EEs) evolve, exploring how the socio-spatial, socio-economic and place-based dimensions of context interact across multiple geographies over time. READ MORE

  5. 5. Imagineering Place : The Branding of Five Chinese Mega-Cities

    Author : Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

    Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE