Search for dissertations about: "point of purchase"

Showing result 1 - 5 of 14 swedish dissertations containing the words point of purchase.

2. 1. What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

   Author : Poja Shams; Anders Gustafsson; Erik Wästlund; Martin Löfgren; A. Parasuraman; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

   Abstract : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. READ MORE

4. 2. Production of polyclonal antibodies in rabbits and chickens immunised with human immunoglobulin G : A study of the utility of egg yolk antibody production as a substitute for rabbit serum antibody production

   Author : Lise Svendsen Bollen; Uppsala universitet; []
   Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Laboratory animals; antibody production; egg yolk; adjuvants; antibody response; avidity; Försöksdjursvetenskap; Laboratory animal science; Försöksdjursvetenskap; zoologisk utvecklingsbiologi; Animal Development;

   Abstract : The utility of chicken egg yolk antibodies as an alternative to rabbit antisera was studied by comparing antibody and avidity development in immunised animals (15 rabbits and 30 chickens) during a one-year immunisation scheme. Human IgG was used as the model antigen and the efficacy of three adjuvants, Freund's Complete Adjuvant, Freund's Incomplete Adjuvant and Hunter's TiterMax, was compared. READ MORE

5. 3. Local impacts of large investments

   Author : Urban Lindgren; Einar Holm; Claes-Göran Alvstam; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Pulp and paper industry; internationalisation; investments; local socio-economic impacts; microsimulation;

   Abstract : The aim of the thesis is to investigate local impacts of large investments. This problem has been approached from three directions and, therefore, the study consists of three themes, namely: the changing spatial patterns of corporate activities, the short-term local economic impacts of invest­ments, and the long-term socio-economic impacts of investments on the local municipality. READ MORE

6. 4. Market orientation of the Swedish pork sector : the case of the demutualization of Swedish Meats

   Author : Lena W. Lind; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : In 2007, the largest slaughterhouse in Sweden, the farmer cooperative Swedish Meats, demutualized. That was the end of cooperative dominance in the Swedish meat industry. Paper VI claims that Swedish Meats demutualized because members no longer perceived the benefits from dealing with the cooperative to exceed the costs. READ MORE

7. 5. International inter-firm transfer of technology : decisions and interactions : case studies from Swedish firms' joint ventures and licensing operations in China

   Author : Manucher Farhang; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The technological assets of a firm are one of the main sources of its competitive power. In recent decades, the transfer of technology has become an important element of international business, sometimes as the explicit objective of international transaction, at other times, as the side effect of the sale/purchase of goods. READ MORE