Search for dissertations about: "practice, consumer"
Showing result 1 - 5 of 66 swedish dissertations containing the words practice, consumer.
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1. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices
Abstract : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). READ MORE
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2. Consumption and Practice : Unfolding Consumptive Moments and the Entanglement with Productive Aspects
Abstract : This thesis investigates consumption through a practice-theoretical perspective. Practices are routinized sets of human activity involving doings, meanings, and objects. Previous work has suggested conceiving of consumption as moments in practices. READ MORE
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3. Understanding Social Media Shopping : Instagram and the reconfiguration of the practice of shopping
Abstract : In the recent past, social media has gradually evolved from a platfrom for communication and personal exchange to a space where contemporary consumer desires are awakened, directed, and also fulfilled. Instagram, in particular, is one of the social media platforms that has made specific design decisions to combine the social and entertaining aspects of the native, virtual social media experience with shopping and consumption. READ MORE
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4. In search of evidence-based practices. Exploring factors influencing evidence-based practice and implementation of clinical practice guidelines
Abstract : Within the evidence-based movement means are developed to support the practitioner in becoming a research consumer with knowledge and skills to create an evidence-based practice (EBP). But little is actually known about whether, and how, this evidence-based accumulation of knowledge is used by practitioners and in what way any actual use leads to improved outcomes. READ MORE
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5. Aesthetic Flexibility : In Industrial Design Practice
Abstract : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. READ MORE