Search for dissertations about: "price and marketing"

Showing result 1 - 5 of 22 swedish dissertations containing the words price and marketing.

  2. 1. Micro-foundations of value-based pricing and selling

    Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

    Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE

  4. 2. Price discrimination, advertising and competition

    Author : Witness Simbanegavi; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : There are two main views of advertising the informative view and the persuasive view. This thesis studies aspects of the informative view. One aspect of interest is whether firms can benefit from collusion on advertising even though advertising is only informative. READ MORE

  5. 3. Assumptions of retail price strategy and price tactic decisions

    Author : Madelen Lagin; Högskolan Dalarna; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Complex Systems – Microdata Analysis; Komplexa system - mikrodataanalys;

    Abstract : This licentiate thesis sets out to analyse how a retail price decision frame can be understood. It is argued that it is possible to view price determination within retailing by determining the level of rationality and using behavioural theories. READ MORE

  6. 4. Exploring the online music market : consumer characteristics and value perceptions

    Author : Maria Styvén; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE

  7. 5. Essays on Field Experiments and Impact Evaluation

    Author : Remidius Denis Ruhinduka; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; adaptation to climate change; ambiguity; artefactual field experiment; behavioraleconomics; charcoal; credit; deforestation; endogenous switching regression; field experiment; guilt; honesty; impact evaluation; kindness; liquidity constraint; LPG stoves; rice marketing; risk preferences; system of rice intensification; Tanzania; time preferences;

    Abstract : Paper 1: Improving Welfare Through Climate-Friendly Agriculture: The Case of the System of Rice Intensification We use rich survey data to investigate the economic impact of a climate-friendly rice farming method known as the system of rice intensification (SRI) on the welfare of rain-dependent small-holder farmers in Tanzania. SRI reduces water consumption by half, which makes it a promising farming system in the adaptation to climate change in moisture constrained areas, and it does not require flooding of rice fields, resulting in reduced methane emissions. READ MORE