Search for dissertations about: "principles of marketing"

Showing result 1 - 5 of 9 swedish dissertations containing the words principles of marketing.

2. 1. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

   Author : Patrick L Sweet; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

   Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

4. 2. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

   Author : Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

   Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE

5. 3. The role of trust in B2B electronic commerce : evidence from two e-marketplaces

   Author : Christer Kuttainen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. READ MORE

6. 4. Public sector branding : an internal brand management perspective

   Author : Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

   Abstract : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. READ MORE

7. 5. Speaking about social suffering? : Subjective understandings and lived experiences of migrant women and therapists

   Author : Mona Lindqvist; Åsa Wettergren; Eva Olsson; Diana Mulinari; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; migrant women; social suffering; belonging; emotions; health therapist psychiatry; emotion work; everyday resistance; Sociologi; Sociology;

   Abstract : This thesis aims to investigate and illuminate lived experiences, cultural representations, and organizational conditions that influence the way therapists in Swedish psychiatry receive and treat migrant women. This overall aim is pursued through two distinct but interlinked part-studies. READ MORE