Search for dissertations about: "product psychology"
Showing result 6 - 10 of 23 swedish dissertations containing the words product psychology.
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6. Methods for Analysis of Naturalistic Driving Data in Driver Behavior Research
Abstract : In the last several years, the focus of traffic safety research—especially when performed in association with the automotive industry—has shifted from preventing injury during a crash to avoiding the crash altogether or mitigating its effects. Pre-crash safety measures include intelligent safety systems (e.g. READ MORE
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7. Seven dimensions of consumption
Abstract : This thesis presents the development of the integrative, context-sensitive, and multi-dimensional Consumer Motivation Scale (CMS). The CMS is based on the three higher-order master goals of goal-framing theory: the gain goal (“to guard or improve one’s resources”), the hedonic goal (“to feel better right now”), and the normative goal (“to act appropriately”). READ MORE
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8. Tradeoffs between self and environment in environmental judgment and decision making
Abstract : One of the greatest challenges of today is to change our behavior to act more pro-environmentally to reduce global warming. We need to make sacrifices for the environment, e.g., use a means of transportation that take a longer time but causes less CO2 emission. READ MORE
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9. Determinants of Guilty Suspects’ Behavior in Investigative Interviews: Evidence-Disclosure Tactics and Question Content
Abstract : Research in the Strategic Use of Evidence (SUE) paradigm has shown that guilty suspect’s verbal behavior is a product of the counter-interrogation strategies suspects employ based on the prior knowledge they believe interviewers hold about their crime-related activities. This thesis proposes a broader understanding of these constructs that influence guilty suspects’ behavior. READ MORE
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10. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength
Abstract : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. READ MORE