Search for dissertations about: "promotion campaign"
Showing result 1 - 5 of 6 swedish dissertations containing the words promotion campaign.
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1. Toward safety promotion among road users : epidemiology and prevention of road traffic injuries in Iran
Abstract : Road traffic injuries (RTIs) are a major public health problem. Iran has one of the highest RTI mortality and morbidity rates in the world. READ MORE
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2. Children helping children? : Values and concerns in corporate charity
Abstract : The aim of this thesis is to explore corporate children's charity in practice. This is achieved by examining empirically a campaign organized by the company IKEA in collaboration with the non-profit organization Save the Children. READ MORE
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3. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE
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4. Making Corporate Social Responsibility an International Concern : Norm Construction in a Globalizing World
Abstract : Since the mid-1990s the issue of corporate social responsibility has become an interest of various actors in the international system and an important item on the international agenda. In spite of the absence of a common definition, the concept generally involves claims on transnational corporations to take responsibility for the promotion and protection of human and labour rights in countries where they operate or otherwise conduct business. READ MORE
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5. Scaling sufficiency : Towards less material consumption
Abstract : Various researchers have pointed out that avoiding further catastrophicconsequences related to the deteriorating ecological state of the planet,brought about by unsustainable production and consumption patterns,requires not only technological innovation and efficiency in productionprocesses, but also absolute reductions in energy and material use (i.e. READ MORE