Search for dissertations about: "promotional"

Showing result 21 - 25 of 27 swedish dissertations containing the word promotional.

  2. 21. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media

    Author : Elizabeth Castaldo Lundén; Jan Olsson; Mary R. Desjardins; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Red-Carpet; Academy Awards; Oscars; Fashion; Oscarcast; Epiphenomena; Red-Carpet Treatment; Celebrity Culture; Hollywood Royalty; Stars; Glamour; Media History; Hollywood Designers; Edith Head; Fashion Expert; Fashion Consultant; Best- and Worst- Dressed List; Public Relations; Endorsement; Americana; Television; pseudo-event; media event; vortextuality; modevetenskap; Fashion Studies;

    Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE

  4. 22. "In to Stay" : Selling Three-Strip Technicolor and Fashion in the 1930s and 1940s

    Author : Natalie Snoyman; Marina Dahlquist; Lucy Fischer; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Three-strip Technicolor; fashion; color; consumerism; promotion; fashion history; rayon; film history; American history; modevetenskap; Fashion Studies;

    Abstract : This study investigates the relationship between the fashion and film industries during the classical era between the early 1930s and mid-1940s. It focuses on the three-strip Technicolor process as the binding force upon which these two industries relied in collaborations during that time and looks at technical challenges the new process presented to productions in terms of wardrobe design. READ MORE

  5. 23. Experimental and kinetic studies of H2 effect on lean exhaust aftertreatment processes: HC-SCR and DOC

    Author : Muhammad Mufti Azis; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; HC-SCR; NO oxidation.; Hydrogen effect; NOx reduction; Kinetic modeling; Silver Alumina; DOC; Platinum Alumina;

    Abstract : With a growing concern to lower greenhouse gas emissions from road transportation, lean burn and diesel engines will keep playing an important role in the future. Development of a highly efficient and durable process to reduce NOx to N2 becomes a challenging issue especially in the presence of ample O2 concentration as in lean burn exhaust. READ MORE

  6. 24. Investigating the persuasive impact of online textual content : A narrative theory approach

    Author : Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

    Abstract : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. READ MORE

  7. 25. Becoming Artists : Self-Portraits, Friendship Images and Studio Scenes by Nordic Women Painters in the 1880s

    Author : Carina Rech; Sabrina Norlander Eliasson; Jessica Sjöholm Skrubbe; Martin Olin; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Nordic art; nineteenth-century art; women artists; self-portrait; portraiture; friendship; studio; collaboration; emulation; letters; epistolary; self-fashioning; feminist art history; Opponents; Salon; Julia Beck; Hanna Hirsch-Pauli; Bertha Wegmann; konstvetenskap; Art History;

    Abstract : The aim of this dissertation is to analyze how Nordic women artists negotiated their professional identity in painting in the 1880s, focusing on the genres of the self-portrait, the friendship image and the studio interior. It investigates how artistic identity is fashioned through self-representation, collaboration with a colleague and in interaction with the interior of the studio as a constitutive space of artistic professionalism. READ MORE