Search for dissertations about: "purchase behavior"

Showing result 1 - 5 of 28 swedish dissertations containing the words purchase behavior.

2. 1. User-Centered Collaborative Visualization

   Author : Daniel Cernea; Andreas Kerren; Achim Ebert; Helen C. Purchase; Linnéuniversitetet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; collaborative information visualization; computer-supported cooperative work CSCW ; user-centered design; emotion visualization; affective user interface; tabletop; touch surfaces; nestable tangibles; subjective evaluation; Informations- och programvisualisering; Information and software visualization; Computer Science; Datavetenskap;

   Abstract : The last couple of years have marked the entire field of information technology with the introduction of a new global resource, called data. Certainly, one can argue that large amounts of information and highly interconnected and complex datasets were available since the dawn of the computer and even centuries before. READ MORE

4. 2. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

   Author : Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

   Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE

5. 3. Customer Rewards Programs : Designing Incentives for Repeated Purchase

   Author : Henrik Sällberg; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer rewards program; incentives; repeated purchase; delayed reward; membership levels; group reward; consumption habit; non-linearity;

   Abstract : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. READ MORE

6. 4. Industrial buying behavior of large Swedish firms : case studies of the purchase of educational services

   Author : Åsa Wallström; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Abstract : The lack of studies focusing on industrial buying behavior in the purchase of professional services, coupled with the increased corporate need of investing in employee training and education, created the foundation for the research problem of this thesis: How can the buying behavior of large Swedish firms be characterized when they purchase educational services in the area of sales and marketing? Based on this research problem, five research questions were developed. A frame of reference describing industrial buying behavior in the purchase of professional services was then created, based on the literature review. READ MORE

7. 5. Empirical Essays on Retail Logistics and Customer Behavior

   Author : Christoph Baldauf; Olov Isaksson; Fredrik Eng Larsson; Jan Fransoo; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; retail logistics; online retail; omnichannel retail; customer behavior; marketing-operations interface; Business Administration; företagsekonomi;

   Abstract : Retail logistics is responsible for making products available to end customers. Traditionally, this was facilitated through a network of brick and mortar stores that customers visit to buy items. However, the advent of online and omnichannel retail started to challenge this established system. READ MORE