Search for dissertations about: "purchase behaviours"

Found 2 swedish dissertations containing the words purchase behaviours.

  2. 1. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

    Author : Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

    Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE

  4. 2. Taking a system view on customer value creation

    Author : Anna Åslund; Ingela Bäckström; Johan Lilja; Mattias Elg; Mittuniversitetet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer value; customer value creation; societal value; system view; Total Quality Management TQM ; Quality Management; Societal entrepreneurship; social entrepreneurship; Value Ripple Logic VRL ;

    Abstract : In Quality Management and Total Quality Management (TQM) customer focus and customer value creation is of importance and in organisations it is of high priority. Quality Management has had an internal focus when it comes to customer value creation but in the 21st century there is a need for an outward orientation and to go beyond the organisational borders. READ MORE