Search for dissertations about: "purchase intention"

Showing result 1 - 5 of 6 swedish dissertations containing the words purchase intention.

2. 1. On the psychology of environmental policy and the influence of social norms

   Author : Emma Ejelöv; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; environmental policy; social norms; behavior intention; acceptability;

   Abstract : Current environmental challenges, such as greenhouse gas emissions and water pollution, are large-scale problems that will be difficult to solve without the intervention of governments or the coordinated cooperation of a large number of people. While governments can steer citizen behavior in a pro-environmental direction by the use of environmental policies, the implementation of such policies is often hindered by negative public opinion. READ MORE

4. 2. Returns Avoidance and Gatekeeping to Enhance E-commerce Performance

   Author : Klas Hjort; Högskolan i Borås; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; returns management; customer service; demand chain management; e-commerce;

   Abstract : The mail order business was once a traditional method of selling and distributing clothes, and other commodities, to customers. Now, the e-commerce trend, with more sophisticated techniques of marketing, selling, and distributing goods, has not only challenged the traditional mail order system, it seems also that the traditional retail chain and even fashion chains are being challenged. READ MORE

5. 3. Investigating the persuasive impact of online textual content : A narrative theory approach

   Author : Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

   Abstract : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. READ MORE

6. 4. The Adoption of a New Contraceptive Method – Surveys and Interventions Regarding Emergency Contraception

   Author : Margareta Larsson; Tanja Tydén; Ragnar Westerling; Karin Eurenius; Ian Milsom; Uppsala universitet; []
   Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Obstetrics and gynaecology; Abortion applicants; adolescents; induced abortion; contraception; emergency contraception; over-the-counter; knowledge; attitudes; practices; sexual health; community-based; intervention; Obstetrik och kvinnosjukdomar; Obstetrics and women s diseases; Obstetrik och kvinnosjukdomar;

   Abstract : The overall aim of this thesis was to examine the adoption of emergency contraceptive pills (ECP) in Sweden. Two cross-sectional surveys and two quasi-experimental studies were used. READ MORE

7. 5. Micro-foundations of value-based pricing and selling

   Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

   Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE