Search for dissertations about: "relationship marketing"

Showing result 1 - 5 of 84 swedish dissertations containing the words relationship marketing.

  1. 1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    University dissertation from Uppsala : Företagsekonomiska institutionen

    Author : Mikael Gidhagen; Uppsala universitet.; [2002]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE

  2. 2. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Arash Kordestani; Luleå tekniska universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Business Economics - Business studies; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE

  3. 3. Three Faces of Diversity Rhetoric Managerialization, marketing and ambiguity

    University dissertation from Stockholm : Department of Sociology, Stockholm University

    Author : Alejandro Leiva; Stockholms universitet.; [2019]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Diversity; diversity rhetoric; consultants; law; managerialization; ambiguity; marketing; Sociology; sociologi;

    Abstract : Over the past decades, the language of diversity management has spread from the US to many parts of the world, including Sweden, where it emerged in the mid 1990’s. Consisting of three papers, this thesis contributes to the field of critical diversity studies by examining the multifaceted character of diversity rhetoric among Swedish diversity consultants. READ MORE

  4. 4. Digital Marketing Strategy B2B and Stakeholders Communication

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Maryam Lashgari; KTH.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industrial Economics and Management; Industriell ekonomi och organisation; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  5. 5. Online brand relationship building Asia pacific perspectives

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Peter Steyn; Luleå tekniska universitet.; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Business Economics - Business studies; Ekonomi - Företagsekonomi; Industriell marknadsföring; Industrial Marketing;

    Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE