Search for dissertations about: "research and thesis in communication strategy"

Showing result 1 - 5 of 159 swedish dissertations containing the words research and thesis in communication strategy.

2. 1. Growth intentions and communicative practices : Strategic entrepreneurship in business development

   Author : Pia Ulvenblad; Åsa Lindholm-Dahlstrand; Lars Bengtsson; Anders W Johansson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; communication; growth intention; Business studies; Företagsekonomi; communicative practice; communication strategy; growth intention; strategic entrepreneurship; Growth;

   Abstract : This thesis focuses on the “will and skill” of individuals who take part in activities of running a business. The aspect of “will” is studied in terms of growth intentions and the aspect of “skill” is studied in terms of communicative practices. READ MORE

4. 2. Innovation and Intellectual Property: Strategic IP Management and Economics of Technology

   Author : Marcus Holgersson; Chalmers tekniska högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; open innovation; innovation economics; research and development; Intellectual property right; technology management; licensing; value appropriation; strategy; theory of the firm; governance;

   Abstract : Innovations and technological developments have been recognized for their central importance for economic success and growth at least since the 1930s. Intellectual property (IP) and intellectual property rights (IPRs), such as patents, trade secret rights, and copyrights, have during more recent decades caught increasing attention, and, mainly due to various developments at macro level, IP has become an important source of competitive advantage at micro level in many industries. READ MORE

5. 3. Digital Marketing Strategy : B2B and Stakeholders Communication

   Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

6. 4. Communication and Positioning Uncertainties in Cooperative Intelligent Transportation Systems

   Author : Erik M Steinmetz; RISE; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; cooperative positioning; resource allocation; cooperative intelligent transportation systems; packet reliability; vehicular communication;

   Abstract : The current road transport system has problems with both safety and efficiency. Future intelligent transportation systems (ITS) are envisioned to alleviate these problems. In particular, cooperative ITS, where vehicles are connected to each other and the cloud, will allow vehicles to collaborate and share both sensor and control information. READ MORE

7. 5. Towards application of service oriented architecture in wireless sensor networks

   Author : Rumen Kyusakov; Zach Shelby; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell elektronik; Industrial Electronics;

   Abstract : Wireless sensor networks (WSN) are a foreseeable source of innovation in many fields and the number of WSN deployments is expected to grow rapidly in the near future. One of the key challenges in designing, implementing, deploying and maintaining complex systems that use WSNs is provisioning and integration of sensor data with existing communication infrastructures. READ MORE