Search for dissertations about: "research on consumer behaviour"

Showing result 1 - 5 of 44 swedish dissertations containing the words research on consumer behaviour.

2. 1. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

   Author : Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

   Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE

4. 2. Marketing for Life Cycle Thinking

   Author : Emma Rex; Chalmers tekniska högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Green marketing; LCA practice; Organisational theory; Interpretive research; Industry practices; Life cycle thinking LCT ; Sensemaking; Life cycle management LCM ; Functionalist research; Environmental management;

   Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE

5. 3. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development

   Author : Karina Töndevold Liljedal; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. READ MORE

6. 4. On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness

   Author : Klas Hjort; Högskolan i Borås; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Returns management; supply chain management; alignment; case study; experimental research; gatekeeping; avoidance; reverse logistics; strategy; e-commerce; Logistik; Handel och IT; Bussiness and IT;

   Abstract : The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. READ MORE

7. 5. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

   Author : Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

   Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE