Search for dissertations about: "restaurants branding thesis"

Found 1 swedish dissertation containing the words restaurants branding thesis.

2. 1. Towards a methodological design for evaluating online brand positioning

   Author : Robert Opoku; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Abstract : Several studies have pointed to the fact that continued progress in content analysis research requires researchers to confront several challenges to developing reliable and valid analyses of World Wide Web based content. In line with the above, the core objective of this thesis is to develop and illustrate a relatively simple but powerful tool to examine the intended online brand personality positioning of organisational websites. READ MORE