Search for dissertations about: "retail experience"
Showing result 1 - 5 of 22 swedish dissertations containing the words retail experience.
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1. Changing the servicescape : The influence of music, self-disclosure and eye gaze on service encounter experience and approach-avoidance behavior
Abstract : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ service encounter experience and their approach/avoidance behavior in a retail context. In three papers, with a total sample of over 1600 participants (including 550 actual consumers) and seven experiments, the author investigates the effect of music (ambient stimuli), employees’ self-disclosure (verbal social stimuli) and employees’ gazing behavior (nonverbal social stimuli) on consumers’ service encounter experience and approach/avoidance behavior in a retail store. READ MORE
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2. On fit uncertainty-reducing interventions in retail supply chains
Abstract : Fit uncertainty is used in this doctoral thesis to describe the customer’s experience of uncertainty about the physical fit of a product when shopping for experience goods. Experience goods are products whose attributes are difficult to ascertain without physical examination. READ MORE
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3. Last-mile delivery services in retail : a consumer-centric approach
Abstract : The retail industry faces a multitude of complex sustainability challenges, which calls for transformational change. While the retail industry is a major driver of production and consumption patterns, it also offers significant potential to reduce global greenhouse gas emissions. READ MORE
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4. The impact of big-boxes on local retail : What happens when IKEA comes to town?
Abstract : The development of large discount retailers, or big-boxes as they are sometimes referred to, are often subject to heated debate and their entry on a market is greeted with either great enthusiasm or dread. For instance, the world’s largest retailer Wal-Mart (Forbes 2014) has a number of anti- and pro-groups dedicated to its being and the event of a Wal-Mart entry tends to be met with protests and campaigns (Decamme 2013) but also welcomed by, for instance, consumers (Davis & DeBonis 2013). READ MORE
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5. Car distribution organization : strategic issues in four configurations
Abstract : This study is concerned with car distribution organization, a context characterized by overcapacity, intense competition, and manufacturers heavily focusing on brands. In the study, different distribution solutions are investigated through applying a framework of four strategic issues. READ MORE
