Search for dissertations about: "retailer image"

Showing result 1 - 5 of 8 swedish dissertations containing the words retailer image.

2. 1. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship

   Author : Aswo Safari; Amjad Hadjikhani; Rudolf Sinkovics; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Uncertainty; Trust; Commitment; Consumer foreign online purchasing; Relationship;

   Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE

4. 2. Retailing Retold: Unfolding the Process of Image Construction in Everyday Practice

   Author : Cecilia Cassinger; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Space; Retail Image; Storytelling; Internationalisation; Consumption;

   Abstract : Retailing Retold offers an alternative approach to the analysis of how international retail images are translated across national boundaries. The approach extends the view on image in previous research as an instrument for monitoring the effects of marketing strategies on consumers’ perceptions of the retailer. READ MORE

5. 3. Supplier Integration in Category Management : A case study of the situational impact on relationship performance and interdependence

   Author : Daniel Ellström; Jakob Rehme; Tomas Nord; Daniel Nordigården; Edward Sweeney; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Supplier integration; category management; interorganizational relationships; retail;

   Abstract : Supplier integration in category management means that a supplier takes part in the activities that are traditionally performed by retailers. These activities are the selection of which products to sell, decisions on how to price and market the products, and making sure that the products are delivered to the stores in a timely manner. READ MORE

6. 4. Supply chain optimisation and market coordinated inventory control

   Author : Reza Samadi; Linnéuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Business administration; Företagsekonomi;

   Abstract : This thesis examines serial supply chains in a decentralised, market-basedenvironment. It tries to explain the existing world of decentralized supplychains through a novel modelling approach. The actors in the chain are independentand interact through a “Cournot” game in inventory policies (orderlevels) and pricing (mark-ups). READ MORE

7. 5. The Price We Pay : The Autonomy of Store Managers in Making Price Decisions: The Case of Grocery Retailing

   Author : Madelen Lagin; Christina Öberg; Niklas Rudholm; Sabine Gebert-Persson; Ulf Johansson; Högskolan Dalarna; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price decisions; relationships; triad; strategy; tactic; connected autonomy; connected restrictions; Complex Systems – Microdata Analysis; Komplexa system - mikrodataanalys;

   Abstract : In this dissertation, the store manager’s autonomy in making price decisions is explored to further our understanding of this actor. As a result, the store manager’s embeddedness in the manufacturer-retailer-consumer triad provides a more holistic view of the price decisions made in grocery retailing. READ MORE