Search for dissertations about: "retailer"
Showing result 11 - 15 of 48 swedish dissertations containing the word retailer.
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11. Integrating corporate social responsibility with marketing strategies in retailing
Abstract : In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. READ MORE
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12. Supply chain optimisation and market coordinated inventory control
Abstract : This thesis examines serial supply chains in a decentralised, market-basedenvironment. It tries to explain the existing world of decentralized supplychains through a novel modelling approach. The actors in the chain are independentand interact through a “Cournot” game in inventory policies (orderlevels) and pricing (mark-ups). READ MORE
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13. Developments in Distribution Channels : A Case Study of a Timber Product Distribution Channel
Abstract : This thesis describes and analyses the trends and developments of actors along distribution channel. In particular, the study focuses on resellers and manufacturer based on the empirical material from one particular case study. READ MORE
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14. The Price We Pay : The Autonomy of Store Managers in Making Price Decisions: The Case of Grocery Retailing
Abstract : In this dissertation, the store manager’s autonomy in making price decisions is explored to further our understanding of this actor. As a result, the store manager’s embeddedness in the manufacturer-retailer-consumer triad provides a more holistic view of the price decisions made in grocery retailing. READ MORE
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15. Modeling the impact of sales promotion on store profits
Abstract : Millions of dollars are spent each year on sales promotion in grocery retailing. Despite this, no one really knows wheter promotions for individual items have positive, neutral, or negative effects on the store’s total profits. READ MORE