Search for dissertations about: "retailer"
Showing result 6 - 10 of 48 swedish dissertations containing the word retailer.
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6. Consumer Business Relationship with Retailer and Etailer for the Purchase of Clothing : A Network Perspective
Abstract : This licentiate thesis deals with relationships between retailers and consumers. To see what makes the consumers engage in a relationship with a retailer, consumers' choices between two different purchasing situations are studied; purchasing in physical stores (retailers) and purchasing on Internet (etailers or e-commerce). READ MORE
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7. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
Abstract : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. READ MORE
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8. Internet or Traditional Stores : Identifying Influences on Consumers' Mobile Phone Purchases
Abstract : This explorative study aims to identify factors that can explain why some consumer purchases occur via Internet Stores while others take place in traditional stores. During the last few years' development of IT and Internet, the thoroughly explored research area of where consumers purchase has come to involve a new type of retail store, the Internet store. READ MORE
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9. Retailing Retold: Unfolding the Process of Image Construction in Everyday Practice
Abstract : Retailing Retold offers an alternative approach to the analysis of how international retail images are translated across national boundaries. The approach extends the view on image in previous research as an instrument for monitoring the effects of marketing strategies on consumers’ perceptions of the retailer. READ MORE
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10. Supplier Integration in Category Management : A case study of the situational impact on relationship performance and interdependence
Abstract : Supplier integration in category management means that a supplier takes part in the activities that are traditionally performed by retailers. These activities are the selection of which products to sell, decisions on how to price and market the products, and making sure that the products are delivered to the stores in a timely manner. READ MORE