Search for dissertations about: "rhetoric"

Showing result 1 - 5 of 138 swedish dissertations containing the word rhetoric.

  1. 1. The Epistemology of Rhetoric : Plato, Doxa and Post-Truth

    Author : Erik Bengtson; Mats Rosengren; Otto Fischer; Jon Viklund; Ekaterina V. Haskins; Uppsala universitet; []
    Keywords : HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; doxa; epistemology; post-truth rhetoric; Plato; Aristotle; Roland Barthes; Robert Hariman; Ruth Amossy; Mats Rosengren; rhetorical anthropology; rhetorical ontology; argumentation theory; autonomy; Rhetoric; Retorik;

    Abstract : This thesis aims to develop an epistemology of rhetoric in light of the apparent contemporary post-truth condition of society. Epistemology is hereby understood as concerned with principles for knowledge production within the academic discipline of rhetoric, as well as with an understanding of knowledge production in the public realm. READ MORE

  2. 2. Ramism, Rhetoric and Reform : An Intellectual Biography of Johan Skytte (1577–1645)

    Author : Jenny Ingemarsdotter; Magnus Nyman; Hanna Östholm; Erland Sellberg; Uppsala universitet; []
    Keywords : HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; Johan Skytte; history of education; Ramism; Petrus Ramus; utility; merit; humanism; Late Renaissance; Sweden; Age of Greatness; patriotism; Hesse-Kassel; the University of Marburg; Uppsala University; Charles IX; Gustav II Adolf; Vasa; Neo-Latin; dissertation; oration; rhetoric; reform; the mathematical arts; eloquence; History of science and ideas; Idé- o lärdomshistoria; Idé- och lärdomshistoria; History of Sciences and Ideas;

    Abstract : This thesis is an intellectual biography of the Swedish statesman Johan Skytte (1577–1645), focusing on his educational ideals and his contributions to educational reform in the early Swedish Age of Greatness. Although born a commoner, Skytte rose to be one of the most powerful men in Sweden in the first half of the seventeenth century, serving three generations of regents. READ MORE

  3. 3. Persuasiveness in the discourse of wine : The rhetoric of Robert Parker

    Author : Charlotte Hommerberg; Carita Paradis; Maria Lindgren; Geoff Thompson; Linnéuniversitetet; []
    Keywords : appraisal; assessment; critical discourse analysis; evaluation; persuasiveness; pragma-dialectics; recommendation; rhetoric; rhetorical argumentation; Robert Parker; text analysis; wine review; winespeak; English; Engelsk språkvetenskap;

    Abstract : The primary purpose of this study is to explore a case of remarkably powerful contemporary rhetoric, namely Robert Parker’s wine writing, which has had an unprecedented impact in the world of prestigious wine for more than two decades. Parker, an American autodidact who gave up his career in law to become a fulltime wine critic, is considered the most influential critic of all time. READ MORE

  4. 4. Rhetorical business : A study of marketing work in the spirit of contradiction

    Author : Tomas Nilsson; Institutionen för service management och tjänstevetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography; Marketing; Marknadsföring;

    Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

  5. 5. Gods, Grammars, and Genres : Towards an Ethics of English Studies in Imperial Sovereignty

    Author : Noah Roderick; Janice Neuleib; USA IL Normal Illinois State University Department of English; []
    Keywords : HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; Grammar; genre; sovereignty; english studies; rhetoric; language; pedagogy; Engelska; English; Retorik; Rhetoric; Education; Pedagogik; Idé- och lärdomshistoria; History Of Sciences and Ideas;

    Abstract : In this dissertation, the author argues that the post-process movement towards genre-based writing pedagogies is reproducing the logic of neoliberal or free-market ideology. By analyzing the relationship between three paradigms of sovereignty (feudalism, the nation-state, and globalization) and institutionalized language, the author demonstrates that teaching writing as multiple and genred as opposed to teaching it as a single, abstract skill is no a more rational approach, but rather a differently rational approach. READ MORE