Search for dissertations about: "sales people"

Showing result 1 - 5 of 20 swedish dissertations containing the words sales people.

2. 1. Business Intelligence through a sociomaterial lens : The imbrication of people and technology in a sales process

   Author : Tobias Christian Fischer; Einar Iveroth; Jan Lindvall; Mathias Cöster; Christina Keller; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; big data; business intelligence; business intelligence systems; data analytics; digital transformation; imbrication; sales process; sociomateriality; sociomaterial imbrication model; work shadowing;

   Abstract : Digitalization and digital devices are on the rise, and as a result, many new products and services have been developed, which has led to greater interaction between people and technology. This thesis explores the interaction between people and technology by looking at the daily use of a business intelligence (BI) system in an automotive company’s sales process, where sellers use the system to analyze, report, and measure sales performance. READ MORE

4. 2. Box paradox : how key account management contributes to Business model innovation

   Author : Ebba Laurin; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Key Account Management is the way a firm handles its largest and most important customers. Significant resources are dedicated to accomplish both short-term sales objectives and strategic long-term goals. KAM is increasingly strategic, not least because the sales and selling activities are becoming digitalized and automatized. READ MORE

5. 3. The Greatest Scam: Network Marketing and the Economization of Everyday Life in the United States

   Author : Mathias Kristiansen; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Neoliberalism; economization; independent contracting; economic anthropology; capitalism; The United States; network marketing;

   Abstract : This thesis examines how neoliberalism has penetrated the everyday life of middle-class Americans, leading to new forms of living and new collective understandings of the capitalist economic order. In order to understand how neoliberalism has penetrated the everyday life of middle-class Americans, I conducted one year of ethnographic fieldwork among people participating in network marketing, a form of sales that also includes the recruitment of additional salespeople – what is known as building a network. READ MORE

6. 4. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

   Author : Anita Radón; Per Olof Berg; Miriam Salzer-Mörling; Micael Dahlén; Lars Strannegård; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Abstract : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. READ MORE

7. 5. Work motivation : studies of its determinants and outcomes

   Author : Christina Björklund; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Work motivation has most often been defined operationally as job satisfaction, but this dimension has shown to be unrelated to job performance. Therefore, a new measure of work motivation defined as willingness to work was developed. Two main questions were investigated in this thesis. Three work groups were included in the studies. READ MORE