Search for dissertations about: "sales promotion"

Showing result 1 - 5 of 7 swedish dissertations containing the words sales promotion.

  1. 1. Deal of the day an assessment of a new form of sales promotion

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

    Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE

  2. 2. Life after death The diffusion of Swedish life insurance - Dynamics of financial and social modernization 1830-1950

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Liselotte Eriksson; Magnus Lindmark; Robin Pearson; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic history; life insurance; married women s property rights; industrial life insurance; funeral cost; sales promotion; policyholder; Sweden; culture; financial system; women; ekonomisk historia; Economic History;

    Abstract : The aim of this thesis is to understand the diffusion process of Swedish life insurance during the period c. 1830-1950, with the specific aim to understand financial modernization and social mobilization as reflected in the diffusion of life insurance to less well-to-do classes and women. READ MORE

  3. 3. Customer Rewards Programs Designing Incentives for Repeated Purchase

    University dissertation from Karlskrona : Blekinge Institute of Technology

    Author : Henrik Sällberg; ; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer rewards program; incentives; repeated purchase; delayed reward; membership levels; group reward; consumption habit; non-linearity;

    Abstract : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. READ MORE

  4. 4. International and export behavior of firms : a critical review and empirical assessment

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Dafnis Coudounaris; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Abstract : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. READ MORE

  5. 5. Pesticides in coastal Tanzania : Management, policy and concerns for human health and the environment

    University dissertation from Stockholm : Department of Ecology, Environment and Plant Sciences, Stockholm University

    Author : Nadja Stadlinger; Linda Kumblad; Anders Sjögren; Nils Kautsky; Kees Jansen; [2013]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; sub-Saharan Africa; agrochemicals; legislation; farmer education; hazards; subsidies; Marine Ecotoxicology; marin ekotoxikologi;

    Abstract : This thesis is the first major assessment of pesticide management in Zanzibar, Tanzania. It underlines the risks for human health and the environment that are likely under the current pesticide management regime. READ MORE