Search for dissertations about: "service marketing management"

Showing result 11 - 15 of 35 swedish dissertations containing the words service marketing management.

  2. 11. Managing the Industrial Service Function

    Author : Christian Kowalkowski; Per-Olof Brehmer; Maria Holmlund-Rytkönen; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; service function; manufacturing firms; ICT; customer relationships; value; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Abstract : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. READ MORE

  4. 12. Towards Understanding Sustainable Textile Waste Management: Environmental impacts and social indicators

    Author : Bahareh Zamani; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Abstract : Global population growth and rising living standards have increased apparel consumption, and the generation of textile and clothing waste. This has raised concerns about lost resources and the environmental damage associated with these flows. READ MORE

  5. 13. Enhancing the Industrial Service Offering : New Requirements on Content and Processes

    Author : Christian Kowalkowski; Staffan Brege; Per-Olof Brehmer; Lars Witell; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; Bundling; Customer relationships; Process interfaces; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Abstract : The overall purpose of this thesis is to describe and analyse how capital goods manufacturers can enhance their industrial service offering.The theoretical basis of this research is found in services marketing, recognising co-creation of value, that the service process is an open production system and that the customer determines value as the manufacturer can only offer value propositions. READ MORE

  6. 14. Core competence matters : Preparing for a new agenda

    Author : Urban Ljungquist; Anders Pehrsson; Kåre Hansen; Thomas Kalling; Växjö universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; core competences; competences; capabilities; resources; change management; corporate strategy; organizational structures; Business studies; Företagsekonomi; Marketing; Marknadsföring;

    Abstract : Ljungquist, Urban (2007). Core Competence Matters: Preparing for a New Agenda. Acta Wexionensia No. 121/2007. READ MORE

  7. 15. Returns Avoidance and Gatekeeping to Enhance E-commerce Performance

    Author : Klas Hjort; Högskolan i Borås; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; returns management; customer service; demand chain management; e-commerce;

    Abstract : The mail order business was once a traditional method of selling and distributing clothes, and other commodities, to customers. Now, the e-commerce trend, with more sophisticated techniques of marketing, selling, and distributing goods, has not only challenged the traditional mail order system, it seems also that the traditional retail chain and even fashion chains are being challenged. READ MORE