Search for dissertations about: "service marketing management"

Showing result 16 - 20 of 35 swedish dissertations containing the words service marketing management.

2. 16. Internal brand management in South African contact centers

   Author : Rose Du Preez; Terrence Brown; Michael Bendixen; Pejvak Oghazi; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Contact centers; internal brand management; brand citizenship behavior; brand commitment; outsourcing.; Kontaktcenter; intern varumärkesutveckling; varumärkesmedborgarskap; varumärkesengagemang; utkontraktering.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

   Abstract : Globally contact centers are ubiquitous in medium to large organizations operating in both B2B and B2C service industries. Frontline staff working in contact centers represent a major component of the way in which customers experience service organizations’ brands.There is a paucity of research on marketing in contact centers. READ MORE

4. 17. 'A good place to live' : Rethinking residents' place satisfaction and the role of co-creation

   Author : Lisa Källström; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place marketing; residents; place satisfaction; co-creation; Service-based logic; value-in-use;

   Abstract : Developing a place into ‘a good place to live’ for people of all ages is a prioritized issue in many municipalities in Sweden, as well as around the world. But what do we really mean by ‘a good place to live’? How do the residents themselves comprehend and perceive ‘a good place to live’? And how do municipalities view their place and what they offer to their residents? This thesis explores how ‘a good place to live’ can be understood, conceptualized and studied, and the roles co-creation and the residents themselves play in this context. READ MORE

5. 18. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

   Author : Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

   Abstract : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. READ MORE

6. 19. Determinants in the adoption of a customer relationship management system : a study among bank managers

   Author : Joseph Vella; Victoria Crittenden; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Abstract : Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. READ MORE

7. 20. Stochastic Modeling and Management of an Emergency Call Center : A Case Study at the Swedish Emergency CallCenter Provider, SOS Alarm Sverige AB

   Author : Klas Gustavsson; Leif Olsson; Panagiotis Papapetrou; Mittuniversitetet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Call Center Management; Burst Modeling; Stochastic Resources; Skills-Based Routing; Discrete-Event-Simulation;

   Abstract : A key task of managing an inbound call center is in estimating its performance and consequently plan its capacity, which can be considered a complex task since several system variables are stochastic. These issues are highly crucial for certain time-sensitive services, such as emergency call services. READ MORE