Search for dissertations about: "service marketing management"

Showing result 6 - 10 of 35 swedish dissertations containing the words service marketing management.

2. 6. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

   Author : Karin Isaksson; Maria Huge-Brodin; Maria Björklund; Mats Abrahamsson; Roland Hellberg; Linköpings universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; new service development; framework; green service offerings; environmental work;

   Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE

4. 7. Public sector branding : an internal brand management perspective

   Author : Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

   Abstract : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. READ MORE

5. 8. On Value and Waste

   Author : Peter Wallström; Kristian Widén; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Value; Waste; Marketing; Resource-based view; RBV; Construction Engineering and Management; Byggproduktion;

   Abstract : Value and waste are concepts that are used in improvement projects. In lean the concepts are fairly simple. Reduce the waste and the value has increased. However, value is both multidimensional and differs over time. READ MORE

6. 9. Rhetorical business : A study of marketing work in the spirit of contradiction

   Author : Tomas Nilsson; Institutionen för tjänstevetenskap; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing;

   Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

7. 10. Design for Service: A framework for articulating designers’ contribution as interpreter of users’ experience

   Author : Katarina Wetter Edman; Göteborgs universitet; []
   Keywords : HUMANIORA; HUMANITIES; NATURVETENSKAP; NATURAL SCIENCES; Design for Service; design practice; service logic; service design; user involvement user centered design; materialization; narrative; experience; design for service;

   Abstract : During the past approximately 15 years designers have paid increasing attention to service and changes in our society, resulting in a new design discipline – service design. In parallel, designers’ contributions to service development and innovation have been brought forward, often emphasizing designers’ capability of involving users, acting in and through multidisciplinary teams and using visualization skills in these situations. READ MORE