Search for dissertations about: "service marketing"

Showing result 1 - 5 of 75 swedish dissertations containing the words service marketing.

  1. 1. Service Design : a conceptualization of an emerging practice

    University dissertation from Göteborg : University of Gothenburg

    Author : Katarina Wetter Edman; Göteborgs universitet.; Gothenburg University.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; service design; design practice; design management; user involvement; service marketing management; Service-Dominant logic; service-dominant logic; tjänstedesign; designpraktik; användarinvolvering; Service;

    Abstract : Tjänstedesign, är till sin natur tvärvetenskaplig med rötter både inom design och servicemanagement/marketing tradition. Tidigare designforskning har främst baserats på vad entjänstedesigner gör och relaterar i liten grad till det mer etablerade service marketing/managementområdet. READ MORE

  2. 2. Rhetorical business – A study of marketing work in the spirit of contradiction

    University dissertation from Göteborg : University of Gothenburg

    Author : Tomas Nilsson; Lunds universitet.; Lund University.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marknadsföring; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography;

    Abstract : Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. READ MORE

  3. 3. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    University dissertation from Uppsala : Företagsekonomiska institutionen

    Author : Mikael Gidhagen; Uppsala universitet.; [2002]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE

  4. 4. Customer-Perceived Service-Quality and Technology-Based Self-Service

    University dissertation from Lund Business Press

    Author : Johan Anselmsson; Lunds universitet.; Lund University.; [2001]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nationalekonomi; economic policy; economic systems; economic theory; econometrics; Economics; service technology; customer characteristics; self-service technology; service marketing; Service quality; technology-based self-service; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : Popular Abstract in Swedish I litteraturen kring marknadsföring av tjänster har det i flera sammanhang diskuterats hur tjänster baserade på kombinationer av kundmedverkan och teknologi kan erbjudas till kunden. Exempel som behandlats är bankers uttagsautomater, självbetjäning på bensinstationer och automatiska banktjänster över telefon. READ MORE

  5. 5. Design for Service: A framework for articulating designers’ contribution as interpreter of users’ experience

    University dissertation from Lund Business Press

    Author : Katarina Wetter Edman; Göteborgs universitet.; Gothenburg University.; [2014]
    Keywords : HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design for Service; design practice; service logic; service design; user involvement user centered design; materialization; narrative; experience; design for service; user involvement; user-centered design; narrative experience;

    Abstract : During the past approximately 15 years designers have paid increasing attention to service and changes in our society, resulting in a new design discipline – service design. In parallel, designers’ contributions to service development and innovation have been brought forward, often emphasizing designers’ capability of involving users, acting in and through multidisciplinary teams and using visualization skills in these situations. READ MORE