Search for dissertations about: "service marketing"

Showing result 16 - 20 of 88 swedish dissertations containing the words service marketing.

  2. 16. Packaging and Customer Value : A Service Perspective

    Author : Martin Löfgren; Anders Gustafsson; Håkan Wiklund; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : Already in the mid-seventies it was concluded that there are very few, if any, ‘pure’ goods or services. Nevertheless, over 20 years later, most publications on services focus on how service characteristics differ from goods. READ MORE

  4. 17. Framing and Overflowing : How the Infusion of Information Technology Alters Proximal Service Production

    Author : Sara Värlander; Ali Yakhlef; Mats Edenius; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Services marketing; physical-virtual interplay; framing; overflowing; Internet; service production; face-to-face; co-presence; incorporation; inscription; participation; reification; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Abstract : In the heyday of the Internet, there was a wide-spread, not so well grounded, euphoria about the prospects of the Internet for virtualising various service activities. However, by now, a more informed understanding is emerging. READ MORE

  5. 18. The evolution of markets - A service ecosystems perspective

    Author : Kaisa Koskela-Huotari; Per Skålén; Bo Edvardsson; Stephen L. Vargo; Hope Schau; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market; innovation; market evolution; service ecosystems; institutions; institutional change; value cocreation; service-dominant logic; conceptual research; transdisciplinary research; Business Administration; Företagsekonomi;

    Abstract : This conceptual dissertation aims to build an integrative and transdisciplinary framework of market evolution by reconnecting the study of innovations and markets, with help from the service ecosystems perspective. The service ecosystems perspective offers a processual, systemic, and institutional view on value creation, which is grounded in the axiomatic assumptions of service-dominant (S-D) logic. READ MORE

  6. 19. Service, Regulations, and Ports : An Actor-Network perspective on the social dimension of Service-Dominant Logic

    Author : Mattias Wengelin; Institutionen för tjänstevetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service-Dominant Logic; Port security; Service Studies;

    Abstract : Something has happened in the field of Service Studies. With the introduction of what has been called Service Dominant Logic a large proportion of the established theories related to service as a phenomenon has been challenged. From previously having been defined as something different from the tangible things we buy (goods); i.e. READ MORE

  7. 20. Value creation and loyalty in exchange relationships : a dynamic perspective

    Author : Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

    Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE