Search for dissertations about: "social media marketing communication"
Showing result 6 - 10 of 19 swedish dissertations containing the words social media marketing communication.
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6. The work of job seeking : studies on career advice for white-collar workers
Abstract : In contemporary working life, training and guidance on how to write a curriculum vitae (CV) or succeed at an interview are fundamental features of job seeking. This kind of training and guidance, which emphasizes communicative skills and performance, entails ideals and norms in the process of becoming employed. READ MORE
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7. Recontextualising ageing as a choice : A critical approach to representations of successful ageing
Abstract : This thesis examines the intersection between representations of ageing femininities, empowerment, and oppression in marketing and advertising practices, within the context of successful ageing. In the current era of population ageing, debates on gender and ageing are becoming more pronounced. READ MORE
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8. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE
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9. Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness
Abstract : Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. READ MORE
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10. The impact of consumer knowledge, information mode and presentation form on advertising effects
Abstract : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. READ MORE