Search for dissertations about: "social media marketing"

Showing result 1 - 5 of 32 swedish dissertations containing the words social media marketing.

  1. 1. Digital Marketing Strategy B2B and Stakeholders Communication

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Maryam Lashgari; KTH.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industrial Economics and Management; Industriell ekonomi och organisation; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  2. 2. Commercialising social media a study of fashion (blogo)spheres

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Christofer Laurell; Stockholms universitet.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Administration; företagsekonomi; social media; commercialisation; marketing; fashion; blogs; spheres;

    Abstract : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. READ MORE

  3. 3. (Re)producing a periphery popular representations of the Swedish North

    University dissertation from Umeå : Kulturgeografiska institutionen, Umeå universitet

    Author : Madeleine Eriksson; Umeå universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; SOCIAL SCIENCES Business and economics Human geography; economic geography; SAMHÄLLSVETENSKAP Ekonomi Kulturgeografi; ekonomisk geografi; Social and Economic Geography; kulturgeografi;

    Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE

  4. 4. Understanding value formation A study of marketing communications practices at the food retailer ICA

    University dissertation from Jönköping : JIBS

    Author : Mart Ots; Högskolan i Jönköping.; Högskolan i Jönköping.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value; ICA; marketing; practice theory; retailing; communications; customer magazines; CRM; advertising; värde; ICA; marknadsföring; dagligvaruhandel; marknadskommunikation; reklam; kundtidningar; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. READ MORE

  5. 5. Marketing Fads and Fashions

    University dissertation from Göteborg : University of Gothenburg

    Author : Christofer Pihl; Göteborgs universitet.; Gothenburg University.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE