Search for dissertations about: "social network marketing"

Showing result 1 - 5 of 45 swedish dissertations containing the words social network marketing.

  2. 1. District heating comes to town : The social shaping of an energy system

    Author : Jane Summerton; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; district heating; municipal technology; energy system; pipeline; large t<:chnical system; actor network; multiorganization; grid; grid-based energy system; INTERDISCIPLINARY RESEARCH AREAS; TVÄRVETENSKAPLIGA FORSKNINGSOMRÅDEN;

    Abstract : This thesis deals with the introduction of district heating in an "ordinary" Swedish town: Mjölby. The process was initiated in 1974 and the decision to build was taken in 1979. In the following years pipelines were laid down and the system was gradually built. In 1987, a permanent heat plant was ready to assume operation. READ MORE

  4. 2. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

    Author : Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

    Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE

  5. 3. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Author : Patrick L Sweet; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

  6. 4. (Re)producing a periphery : popular representations of the Swedish North

    Author : Madeleine Eriksson; Urban Lindgren; Gunnar Malmberg; Aina Tollefsen; Victoria Lawson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; Human geography; economic geography; Kulturgeografi; ekonomisk geografi; Social and Economic Geography; kulturgeografi;

    Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE

  7. 5. Caring for Corporate Sustainability

    Author : Maria Eidenskog; Jenny Palm; Lotta Björklund Larsen; Linköpings universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Actor network theory; care practice; corporate sustainability; CSR; environmental labels; ISO 26000; matters of care; thinking with care; SME; Att tänka med omsorg; aktör-nätverksteori; CSR; företagens samhällsansvar; hållbarhet; ISO 26000; miljömärkning; omsorgspraktiker; små och medelstora företag;

    Abstract : Corporate sustainability comes in a variety of shapes and the boundaries defining what can be called sustainability are disputed. This thesis explores the making of sustainability at a medium-sized company in Sweden, in this study called HygieneTech, that actively works with sustainability. READ MORE