Search for dissertations about: "social network marketing"
Showing result 16 - 20 of 44 swedish dissertations containing the words social network marketing.
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16. Performing second-hand retail : organizing the material re-circulation of goods
Abstract : This thesis concerns second-hand retail and efforts to prepare used goods for re-circulation. Second-hand retail is one of the most promising forms of alternative retail. However, second hand retailers struggle to attract mainstream consumers and often fail to commercialize most of the used goods donated. READ MORE
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17. Born Globals : Rapid International Growth in New Ventures
Abstract : The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. READ MORE
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18. Innovation and network development of logistics firms
Abstract : This compilation thesis consists of a cover and five appended articles. The research purpose of this thesis is to investigate the third party logistics phenomena from the logistics firm’s perspective with a focus on logistics innovation and network development. The thesis applies a qualitative research method and employs multiple case studies. READ MORE
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19. Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets
Abstract : The high economic growth of formerly closed markets such as China, Russia, Poland, and the Baltic states has created vast business and growth opportunities for small and medium-sized enterprises (SMEs). Although this international business expansion of SMEs occurs in highly dissimilar business contexts and fierce international competition, it remains overlooked by research. READ MORE
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20. The Multinational Company and Society : A Study of Business Network Relationships in Latin America
Abstract : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. READ MORE