Search for dissertations about: "social network marketing"
Showing result 21 - 25 of 44 swedish dissertations containing the words social network marketing.
-
21. Contagious Communications : The role of emotion in viral marketing
Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE
-
22. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms
Abstract : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. READ MORE
-
23. Learning strategies for international growth : On knowledge acquisition and opportunity realization
Abstract : Literature on firm internationalization has pointed out knowledge and learning as central components in the internationalization process. While much research has emphasized the development of experience in the firm as the main source of new knowledge, this notion has also been challenged. READ MORE
-
24. Consumer - Firm Business Relationship and Network : The case of
Abstract : Approximately 20 % of all air-travel tickets in Sweden are sold via the Internet despite consumer’s general perception of ticket prices being lower on the Internet when compared to those available in “traditional” stores. The general aim of this study is to generate a deeper understanding of what induces consumers to conduct their exchanges with firms on the Internet, and what induces most consumers to continue carrying out exchanges in “traditional” stores. READ MORE
-
25. The Digital Transformation of the Manufacturing Industry : Metamorphic Changes and Value Creation in the Industrial Network
Abstract : The Industry 4.0 trend poses many challenges for the manufacturing industry and societies generally. The trend presents new challenges and opportunities related to industrial competitiveness and sustainability, as industrial firms adopt digital technologies to change how they interact and exchange data across their industrial network. READ MORE